News and Blog

10th Jan 201810th Anniversary

  The Streaming Company https://thestreamingcompany.com celebrates its 10th year.   CEO Ben Kittow reflects on some seismic changes in both the IP broadcast space, as well as the Company as a whole.   “The land... Read more >

18th Dec 2017Online Video Spend for US Businesses Predicted to Reach $135 Billion

A recent industry study has revealed that the total US online video spend for 2017 is likely to reach a ‘meteoric’ $135 billion. Interestingly, the report suggests that much of this revenue is being generated by smaller businesses with... Read more >

11th Dec 2017Live Sports Video Streaming Study Shows Just Half Using TV Apps

A recent study conducted by Adobe Primetime and The Diffusion Group has highlighted some interesting findings about how popular live sports video streaming is, what events are being streamed, and how fans are watching their favourite events. It ap... Read more >

4th Dec 2017Interoperable Master Format (IMF) – The Benefits and Limitations

Interoperable Master Format (IMF) is promising to be a universal distribution format that could significantly decrease the file versions that are needed by video publishers all over the world to deliver the end product to the viewer. This news has le... Read more >

27th Nov 2017Five Trends for Success of Global Video Marketing According to Parks

According to a recent white paper released by Parks Associates, leading market intelligence researchers, there are five trends that have been identified that are set to ‘shape the long-term success’ of the global video market. Across t... Read more >

3rd Nov 2017Gherkins for lunch

Way up on the 38th floor of the iconic Gherkin building in London, TSC's O/B team dropped everything to run a live stream of an insightful panel debate. Broadcast via a prefered conference platform, viewers tuned in from corpoarte offices acr... Read more >

23rd Oct 2017Adblockers – How Video Advertisers Can Still Reach Target Markets

According to advertising analytics company, PageFair, the use of adblockers has grown by 30% since 2016, and some kind of ad-blocking process is being used by 615 million devices across Asia, Europe and the US. Other interesting discoveries have also... Read more >

9th Oct 2017Keeping Up with Networking Technologies for Broadcast CTOs

In the broadcasting marketplace, which as we know is intensely competitive, it is growing increasingly important for broadcasters to keep on top of the biggest tech themes and changes. According to IBC, the most important are the latest networking... Read more >

2nd Oct 2017HDR – Its Importance in the Broadcasting Environment

We recently read about HDR on the IBC website, which looked at its importance in the broadcasting environment, and at the difference it can make to the industry and to consumers. What is HDR? HDR is the accepted abbreviation for High Dynamic Ra... Read more >

25th Sep 2017Streaming Media West 2017 Live Streaming Summit

One of the hottest industry buzz events this year is almost upon us – Streaming Media West 2017. Over two days, November 2-3, 2017, the Live Streaming Summit will be packed with opportunities to discover the latest technologies and strategies n... Read more >