Industry Latest

18th Dec 2017Online Video Spend for US Businesses Predicted to Reach $135 Billion

A recent industry study has revealed that the total US online video spend for 2017 is likely to reach a ‘meteoric’ $135 billion. Interestingly, the report suggests that much of this revenue is being generated by smaller businesses with... Read more >

11th Dec 2017Live Sports Video Streaming Study Shows Just Half Using TV Apps

A recent study conducted by Adobe Primetime and The Diffusion Group has highlighted some interesting findings about how popular live sports video streaming is, what events are being streamed, and how fans are watching their favourite events. It ap... Read more >

4th Dec 2017Interoperable Master Format (IMF) – The Benefits and Limitations

Interoperable Master Format (IMF) is promising to be a universal distribution format that could significantly decrease the file versions that are needed by video publishers all over the world to deliver the end product to the viewer. This news has le... Read more >

27th Nov 2017Five Trends for Success of Global Video Marketing According to Parks

According to a recent white paper released by Parks Associates, leading market intelligence researchers, there are five trends that have been identified that are set to ‘shape the long-term success’ of the global video market. Across t... Read more >

23rd Oct 2017Adblockers – How Video Advertisers Can Still Reach Target Markets

According to advertising analytics company, PageFair, the use of adblockers has grown by 30% since 2016, and some kind of ad-blocking process is being used by 615 million devices across Asia, Europe and the US. Other interesting discoveries have also... Read more >

9th Oct 2017Keeping Up with Networking Technologies for Broadcast CTOs

In the broadcasting marketplace, which as we know is intensely competitive, it is growing increasingly important for broadcasters to keep on top of the biggest tech themes and changes. According to IBC, the most important are the latest networking... Read more >

2nd Oct 2017HDR – Its Importance in the Broadcasting Environment

We recently read about HDR on the IBC website, which looked at its importance in the broadcasting environment, and at the difference it can make to the industry and to consumers. What is HDR? HDR is the accepted abbreviation for High Dynamic Ra... Read more >

25th Sep 2017Streaming Media West 2017 Live Streaming Summit

One of the hottest industry buzz events this year is almost upon us – Streaming Media West 2017. Over two days, November 2-3, 2017, the Live Streaming Summit will be packed with opportunities to discover the latest technologies and strategies n... Read more >

18th Sep 2017IBC 2017 Conference and Exhibition for Global Media

The IBC 2017 conference and exhibition, hosted at Amsterdam’s prestigious RAI conference centre, promises global media, entertainment and technology professionals the chance to discuss and debate today’s industry challenges, and delivers ... Read more >

11th Sep 2017The Key to Online Video Success in the Branded Fashion Industry

Recent online video marketing research and analysis of the branded fashion industry shows us that the production and engagement of videos is a constantly-changing marketplace. It also highlights the importance of analysis of data to allow brands to a... Read more >

4th Sep 2017Live Video Streaming Engagement up by 300%

According to a recent data release, figures show that the recent boom in live video is continuing, with live video streaming up by more than 300% compared to on-demand viewing. The data also reveals that 67% of live video is being watched after the e... Read more >

28th Aug 2017Immersive Video Streams Could Break the Internet by 2021

According to recently-published research by Juniper Research, use of Virtual Reality (VR) headset could grow so rapidly over the next four years that it could reach 3 billion hours of 4K streaming. The research suggests that the sector could inc... Read more >

21st Aug 2017A Look at Video Monetisation – How and Where to Make Money from Online Video

There are three main ways that companies can approach video monetisation today – via social platforms, such as YouTube and Facebook, using syndication methods and also on their own sites. Most organisations will employ a range of these approach... Read more >

14th Aug 2017FCC Introduces New Captioning Rules for Online Video Broadcast

The beginning of July marked a change in captioning requirements introduced by the Federal Communications Commission (FCC), which covers online video broadcast for live, near-live and pre-recorded video. The new rules state that video clips broadc... Read more >

7th Aug 2017Video Streaming Time to Shoot Up for Mobile Viewers

A dramatic increase in mobile device usage for viewing online video has led to a globally-predicted increase in viewing time of 35% for this year alone. According to Zenith, media buying agency offering insights and intelligence into digital trend... Read more >

1st Aug 2017U.S. Online Video Advertising Market to Hit $27.2 Billion

It has been predicted that the increases in the online video advertising market in the U.S. alone this year could reach $27.2 billion, according to Zenith. In addition, estimated growth could reach $38.7 billion by 2019. Currently, desktop and TV ... Read more >

21st Jul 2017BBC Warns About Development and Audience Issues in VR

Former current affairs producer, and now editorial lead for BBC Research and Development (BBC R&D), Zillah Watson, has spoken out about VR and its issues, on the subject of whether 360° video is really the ‘gateway to VR’ that a l... Read more >

1st Jul 2017Google Preferred Suffers 5% Advertiser Losses in Adpocalypse

Despite the predictions that YouTube would suffer significant losses in what has become popularly known as the Adpocalypse, a recent study has revealed that the top-tier ad inventory, Google Preferred, has slowed by just 5%. Earlier this year, You... Read more >

14th Jun 2017Social Platforms Delivering More Successful Digital Video Marketing Campaigns than Video Platforms

The results of a study, entitled ‘The Future of Digital Video’ has revealed that more than two-thirds of marketers believe they have more success with digital video marketing campaigns on social platforms than on dedicated video ones, suc... Read more >

1st May 2017Live Video – Maximising Engagement and Revenue

There is little doubt that live content streaming is gaining weight online and is fast-becoming embedded into our modern social, online lives, whether we are streaming sports events, concerts or watching a selfie-style news bulletin. Businesses ar... Read more >

1st Apr 2017News - Greater Opportunities for Targeted Video Advertising

At the end of last month, the FCC’s tough data privacy rulings made last year under the Obama presidency, were overturned, which could lead to an increase in aggressive pushing of video streaming in order to produce greater opportunities for ta... Read more >

1st Apr 2017Mobile Video Streaming Increase Could Fuel Global Data Usage

Recent research by giffgaff, the Mobile Virtual Network Operator owned by Telefonica, has revealed insights into increased mobile video streaming that has led to startling predictions for the next five years or so of global data usage. What will g... Read more >

1st Apr 2017YouTube Exploiting the Value Gap in Music Streaming Industry

Last week the UK music industry announced that its artists earned less from YouTube pay-outs in 2016 than they did from vinyl sales, which received a boost from the late, great David Bowie’s final album, Blackstar. The BPI revealed figures t... Read more >

1st Apr 2017Apple Video Streaming Looking to the Future of TV Amid Speculation

One of the most interesting companies, and one of the biggest, Apple are again in the spotlight as we discuss Apple video streaming, and the future of TV viewing. Many industry experts are seemingly baffled by the lack of progress by Apple in the ... Read more >